Elizabeth Lauten
Consultant, Public Relations and Communications
Hi, I'm Elizabeth Lauten. Welcome to my profile!
Elizabeth Lauten's Bio:
Elizabeth Lauten's Experience:
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Communications Director (Rep. Stephen Fincher) at U.S. House of Representatives
February 2013 - December 2014o Complete overhaul of previous Communications shop designed to achieve Congressman's policy and political goals through a comprehensive and strategic communications plan comprised of consistent, disciplined messaging o Establish solid relationships District, statewide, and national media outlets as well as conservative blogs o Serve as official spokesperson with extensive on-the-record and background experience o Prep Member for interviews, public presentations and meetings including television, radio and editorial boards o Develop external messaging, and prep Member and office staff to swiftly respond to constituents o Write floor speeches, talking points, digital media messages, and editorials o Execute cohesive digital media strategy across 8 platforms to help attract and engage audiences, and advance public's understanding of Congressman's work and policy initiatives --- Tripled Facebook fans & increased average weekly reach to over 95,000; Twitter following increased by 450% --- One of 4 House/Senate Members to receive a Congressional Golden Mouse in both social media and website o Manage media budget including reconciliation and forecasting for digital campaigns, print materials and franked mail o Design print materials in-House o Build and develop diversified partnerships with industry, third-party groups, and select committees to craft political and communications strategy around key policy points
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Social and Traditional Media Manager at Purple Strategies
August 2011 - December 2012o Developed buzz-worthy campaigns to increase consumer engagement across digital and earned media platforms for a variety of Fortune 500 companies, trade associations, and non-profits o Managed social media profiles with consistent brand voices
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Press Secretary (Rep. Joe Walsh) at U.S. House of Representatives
January 2011 - August 2011o Aggressive media outreach to secure interviews with publications and radio, as well as television appearances o Booked multiple national television and radio programs on a weekly basis (Fox News, CNN, MSNBC) o Produced professional YouTube videos including filming and editing to further public policy goals o 2nd largest Facebook following in freshman class; ranked in top 5 most affective political Twitter accounts
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New Media Political Manager at Republican National Committee
October 2009 - April 2010o Wrote advocacy and grassroots emails to RNC supporters on a weekly basis o Controlled RNC's Facebook/Twitter/Blogs: created content, communication plans and outreach strategies
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Deputy Campaign Manager at Matthew Berry for Congress (VA-8)
2010 - 2010o Devised ground-game strategy in coordination with local GOP groups focused on key precincts o Assembled and directed over 2,000 volunteers to execute Get Out the Vote efforts
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New Media Director at Clint Didier for U.S. Senate
2010 - 2010o Created Volunteer Media Guide, palm-cards for WA voters on hot-topic issues, and talking guides for volunteers
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Legislative Analyst (LA) and Office Manager at Fierce, Isakowitz and Blalock
May 2007 - October 2009 -
Founder and President at Audeamus Communications
November 2012o Oversight of email campaign, messaging strategy, fundraising targets and analysis to meet clients' strategic goals o Produce and execute comprehensive ad targeting to yield sales and increase fundraising o Creative design and building of websites across a variety of platforms, including website SEO optimization
Elizabeth Lauten's Education:
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East Carolina University
Bachelor of Arts (BA) -
Henry Clay High School
Elizabeth Lauten's Interests & Activities:
Sailing; Writing; Reading; Junior League; Daughters of the American Revolution; Republican Party; Young Republicans